• Profile

Melissa Loerch

Event Management | Events Services

• ,

Melissa Loerch. Event Professional.

Melissa Loerch's Bio:

Melissa Loerch's Experience:

• Sr. Producer at Jack Morton Worldwide

  January 2012 - February 2013

  o U.S. Operations Manager VMworld 2012 o Responsible for creating overall space plan and adjustments as needed based on program and goals; presents recommendations to client and is responsible for obtaining buy-in from multiple stakeholders. o Oversaw venue management and space at Moscone and multiple area hotels, including renegotiations of contracts. o Partnered with multiple external vendors on operational plans: food & beverage, customer party, sales & sponsorship, graphics. o Supported Production Director and Global Account Director in all facets of operations.

• Event Services Freelancer at Freelance Event Management

  August 2011 - January 2012

  o Provided pre-planning and on site operations support based on clients needs. o Clients Included: George P. Johnson Company: Dreamforce '11, Oracle World '11.

• Sr. Event Manager at George P Johnson

  June 2010 - June 2011

  Clients Include: IBM, RIM, Thomas Reuters, Citi, Liberty Mutual, Salesforce.com and Charles Schwab o Managed multiple events and budgets simultaneously that exceed $500k. o Logistics Lead on BlackBerry World 2011, 5,000 attendees, $4M+ budget. Responsible for space allocation, meeting specs, service orders, vendor management, budget reconciliation for managed areas and on site execution. o Represented Operations Department on New Business pitches in both RFP submittal and face-to-face pitches. Includes creating estimate and defining Scope of Work. o On site Operations Manager for Force.com Zone at Dreamforce 2010 and Zone Leader for Charles Schwab Impact 2010.

• Event Marketing Manager at Microsoft

  June 2008 - March 2009

  MVP Award: February 2009 o Designed and executed multi-million dollar, domestic and international marketing events such as trade fairs and conventions in support of customer campaigns and broader audience programs. o Drove all phases of an event's lifecycle including planning, execution, evaluation, budget tracking/reconciliation and traction/improvements for the future. o Authored and managed event plans in collaboration with internal marketing partners; ensured successful implementation of event plan initiatives. o Collaborated with internal/external partners to develop, implement and market desired event messaging to target audiences; provided strategic recommendations to partners based upon individual and event team lessons-learned and cross-company marketing understanding. o Contract Subject Matter Specialist for Events Team. Negotiated and reviewed venue and vendor contracts. o Managed project budgets (creation, revisions, tracking, reconciliation, revenue collection) ranging from $100K to $1M. o Developed and drove project milestones and ongoing project management schedules. o Managed vendor teams (50+ people per event); sourced vendors through formal RFP process.

• Assistant Director of Alumni Engagement at Harvard Kennedy School of Government

  2009 - 2009

  o Managed all events within the Alumni Relations and Resource Development Office. o During first two months, executed four events and completed pre-production of two others. o Developed deliverables for each event, managed the design and production of invitations and other printed materials; oversaw invitee list, RSVP tracking, budget management/reconciliation and all logistics. o Delivered the annual Neustadt and Schelling Dinner $28,000 under budget. o Delivered the annual Women's Leadership Board Meeting $12,000 under budget.

• Producer/Relationship Manager at Jack Morton Worldwide

  November 2007 - June 2008

  Contract position eBay Live! and Developers Conference 2008 ASD/AMD & Digital Life Producer & Relationship Manager (eBay Live! Conference 2008) 11/2007 - 6/2008 o Point of contact for ASD/AMD and Digital Life for all execution elements and on-site needs. o Oversee all eBay Booth signage for eBay Live! Solutions Center. o Management of post sales follow up and service. o Management of MPOs and sponsor fulfillment. o Direct liaison with Exhibitors and Sponsors. o Point of contact for event production team and client.

• Event Services Manager at Massachusetts Convention Center Authority

  January 2006 - November 2007

  Boston Convention & Exhibition Center & John B. Hynes Convention Center Clients include: Columbia Pictures, O Magazine, Hewlett-Packard, NBTA, NCSL, HRS, Deval Patrick for Governor -Direct, coordinate and supervise the activities of personnel, subcontractors and vendors as required to successfully execute the assigned events at the facility. -Primary client contact and liaison between all facility users and the Convention Center staff. -Interpret contracts and work closely with sales staff to ensure client's expectations/contract obligations are met. -Calculate, prepare and submit all settlement estimates and final settlement of event. -Coordinate client service needs with all MCCA Departments and Preferred Vendors. -Work with client to ensure that facility rules and regulations are followed.

• Event Planner at Citizens Bank

  September 2004 - December 2005

  -Planned and executed all aspects of Citizens Bank events including: site surveys, marketing, design, audio visual and catering. -Responsible for event budgets -Oversaw all vendor hiring and contracts. -Managed more than 100 events within one year, including press conferences, CEO breakfast series, officer meetings, VIP receptions and activities for Citizens' 2,500 Massachusetts employees.

• Media Operations Manager at Democratic National Convention

  March 2004 - August 2004

  -Directed and managed convention floor staff. Responsible for all aspects of media activity on the convention floor. -Logistical Point Person for local and network media producers and technical staff, print press editors and photographers. -Planned and executed placement of media organizations' workspaces; processed contractual paperwork; and coordinated cabling and power needs. -Assisted in build-out of media skyboxes, stand-up locations, writing press stands, unilateral broadcast camera positions, and photo positions.

• Contractor (recruiting) at Wellington Capital Management

  2003 - 2003

• 1st Assistant Director, 2nd Assistant Producer, Production Coordinator, Production Assistant at Freelance Production

  2000 - 2003

  -Assisted in budget management, crew hiring, call sheet production, production books, employment paperwork and time cards. -Commercial clients: Planters, Honda, Toyota, Dodge, Home Depot, ABC, PG&E, Acura, Hostess. -Television shows: Angel (Warner Brothers), West Wing (NBC), ER (NBC).

• Executive Assistant at COPACINO + FUJIKADO

  December 2000 - July 2002

• Event Planner/Fundraising Assistant at Martin Ludlow for City Council Campaign

  2002 - 2002

  -Assisted in fundraising efforts, raising $375,000 for 2003 primary. -Managed logistics for all campaign related events.

• Associate Producer at Legal Video Systems

  1999 - 2000

  Directed team of graphic designers and editors on creation of visual materials for legal firms.

• Principal & Founder at The Yellow Brick Project

  August 2013

  The Yellow Brick Project specializes in small to medium events in the San Francisco Bay Area. Focused on companies without an in-house planner, venture capital firms and their portfolio of companies, non-profits that require an event expert and individuals who need a professional that will execute to the highest of standards. We understand that each client has a personal identity; The Yellow Brick Project invests time getting to know you, ensuring that your messaging and vision are woven into each aspect of your event. Our Services Include: Venue Selection and Contracting Budget Management & Reconciliation Space Planning Event Marketing On-site Event Execution Logistics Management Vendor Management Our events vary in size as do budgets, please contact us for more information. www.theyellowbrickproject.com

• Photographer at Melissa Loerch Photography

  April 2013

  Freelance, amateur photographer providing event and portrait work www.melissaloerchphotography.blogspot.com

Melissa Loerch's Education:

• WSET Advanced Certificate

  2010 – 2010
  Certificate

• WSET Intermediate Certificate

  2010 – 2010
  Certificate
  Concentration: Wine

• California State University-Chico

  1995 – 1999
  BA
  Concentration: Communication Design